REUTERS/Anushree Fadnavis/File PhotoSummarySummary Companies Reliance's JioCinema to lock horns with Netflix, DisneyWarner deal to boost English content, local content in focus tooExecutives say Warner deal will boost Reliance streaming plansJioCinema content quality key to beat rivals, analyst saysMUMBAI, April 28 (Reuters) - The video streaming business of Mukesh Ambani, Asia's richest person, is likely to focus on pricing and local content following a deal with Warner Bros as it seeks to challenge the likes of Disney and Netflix, industry sources said. While Netflix and other rivals boast of content specially created for the India audience, JioCinema's current free offerings largely include old Hindi and local language movies. The big challenge is lack of fresh local and global content on JioCinema, something that will be become even more critical as the IPL season ends next month. They have also diversified into regional local language content. The only way to scale up is to really differentiate your content and make sure execution is right," he said.

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